I started How to Think Like a Creative Director to share the way I approach strategy, creativity, and making better work and the response so far has shown me there’s a real hunger for it.
This channel was born from a belief that, even as technology changes how we create, creative thinkers are only becoming more important.
And your interest is helping shape what comes next.
I’m building more free tools, resources, and deeper dives to help you think more strategically and creatively.
Join The Creative Department above to get them first and follow my channel as I figure out what this thing becomes.
COMING SOON
A ready-to-use creative brief with prompts explaining what belongs in each section, plus a completed example so you can see what a strong brief actually looks like.
A Good F*cking Brief Template
Join the Creative Department above to stay up-to-date on releases.
A more complete guide to finding the thinking behind the brief. Learn where to find useful data, how to turn data into a human insight, and how to use that insight to build a stronger creative brief. Includes the brief template + examples.
Creative Strategy Starter Kit
