Ai Generated Commercial
Good creative still starts the same way it always has: with a strong idea, a thoughtful concept, a script, and a storyboard.
From there, the project was brought into Google VEO to generate the final cinematic 30-second spot using AI-powered video production.
Changing the Rules for Good
This concept was inspired by the growing shift in how Gen Z views success. As AI rapidly changes the world, many young people are losing trust in traditional paths like college and conventional careers.
Using AI as the executional tool became part of the storytelling itself reflecting a future that feels uncertain, fast-moving, but ultimately hopeful for what’s to come.
I concepted, wrote, and storyboarded the visual moodboard for this spot before bringing it into Google VEO to generate the final commercial.
Local
This concept highlights the funny cultural personalities of Colorado, celebrating the people and positioning the brand as one that truly understands its audience on a personal level.
Bryce Lorey concepted, wrote, and storyboarded the look and feel of the spot. I then took his vision and brought it to life using Google VEO to execute the final commercial.