rip it energy drink

I bring the brand to life every month by planning and leading high-energy photoshoots that capture its bold, in-your-face style. I work closely with the photographer to shape concepts, direct the shoot, and make sure each piece of content feels current, authentic, and designed to stop the scroll.

In addition, my team and I develop organic videos and content that tap into trending formats and cultural moments, keeping Rip It relevant and engaging to its audience.